Privacy Notice — Business Portal
Data controller: Elite Trade & Rider Limited (trading as DAYL), Company No. 16224715, registered office: Basepoin Business, Crab Apple Way, Vale Park, Evesham, WR11 1GY, England. Contact: bookings@dayl.co.uk · 07828 524622.
What we collect
- Company details: company name, Companies House registration number, trading address, estimated ride volume and the account type you request.
- Contact details: your contact person's name, role, business email, phone number and a securely hashed password (we never store your password itself).
- Travellers you save: names, phone numbers and notes you add for the people you book journeys for.
- Booking records: pick-ups, destinations, dates, times, vehicle class, passenger names, cost centre / PO references, flight numbers and notes.
- Account records: your agreed terms, the schedules you create, and the invoices we issue (which itemise completed journeys and their fares).
Why we use it
To vet and run your company account, take and fulfil your bookings, assign licensed drivers, produce accurate monthly invoices, and keep the licensing records a private hire operator is required to keep. Traveller details are used only to run the journeys you book for those people.
Who sees it
Your account is visible to the DAYL office team. The driver assigned to a journey sees that journey's pick-up details and passenger name — nothing else on your account. We do not sell personal data, and we do not use it for marketing.
How long we keep it
Booking and invoice records are kept as part of our operator and accounting records. If your application is rejected, the application record is marked for deletion after 6 months. Saved travellers can be removed by you at any time from the portal; journeys already taken keep their booking record.
Your rights
You can ask us for a copy of the personal data we hold, or to correct or delete it, at bookings@dayl.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we have mishandled your data.